IDI (Innovations & Development Inc.)

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The Senior Network

Doris International 

"With no presence in the United States Mass Retail Industry, President Mitch Brown was introduced to Andrew Simon by former President of Shopper's Drug Mart, Stan Thomas. Mr. Simon helped conceive the go to market strategy for Doris' innovative Kushyfoot Brand of socks. Brokers were hired across the country and presentations given. Several years later, Kushyfoot has been a big success at CVS, Rite Aid, Longs Drug, Duane Reade and Ahold. Where hosiery sales had been declining for over a decade, Kushyfoot has been the first product to reverse that trend and has earned more shelf space wherever it has been in distribution."

Mitch Brown, President Doris International



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