Andrew Simon
Tom Bunge
Richard Swanson
Stephen J. Peterson
Harrie J. Driessen

Andrew Simon, Principal
Andrew Simon founded R Brands to facilitate putting new innovative services and products companies “on the map.” Utilizing his vast network of personal relationships with senior executives from the Mass Retail and Consumer Products Industries, he successfully has led SureSource into alliances with Philips, Whirlpool/Kitchen Aid, Johnson & Johnson, Hallmark’s Crayola division and many others which more than doubled SureSource’s sales and created the “cash flow” to build a state of the art facility which has led to even further growth.

For Canadian based Doris Hosiery, Mr. Simon has successful launched their “Kushyfoot” Brand into the United States market with distribution at CVS, Rite Aid, Ahold, Longs Drug, and Duane Reade,

Prior to the founding of R Brands, Mr. Simon was a Principal of CONFAB, the leading retail brand manufacturer of personal care products. Simon led CONFAB to recognition in its industry being named “Private Label Marketer” of the year three times as well as numerous “Supplier of the Year” Awards at prestigious retailers, such as Kroger, Albertson's, Rite Aid, and Topco. As President , he spearheaded the sale of  CONFAB to Tyco Healthcare in 1998 for a sale price in excess of two hundred million dollars ($200,000,000).

Mr. Simon was a magna cum laude graduate of Tufts University. He has been a member of the NACDS Associate Member Board, the President's Council of GMA , the Young President's Organization and the World President’s Organization.


“I have known Andrew Simon since he was President of Confab and we had always talked about working together one day. When my partner and co-founder retired and Confab was sold, an opportunity presented itself to form a business alliance. Andrew has been a great advisor to me regarding the strategic direction of my business, as well as initiating some great business opportunities for IDI.”

Gary Grossman,
founder and CEO
IDI (Innovations &
Development Inc.)